1. Develop Statewide Systematic Plan

• Program Identifier/Brand
• Monthly, ongoing outreach
• Multiple methods

2. Form Collaborative Partnerships

• Conference Presentations, Exhibits & Program Ads
• Newsletter Articles and Ads
• Shared Information Distribution

3. Provide Statewide Coverage

• Training Sessions and Outreach Visits
• Local Telephone Books
• Newspaper Articles/Ads
• Billboards & Busboards

4. Mass Mailings (both snail & email)

• Private Providers - (Audiologists, Physicians, Pharmacies, Therapists )
• State Services - (Voc Rehab, Div. of Services for People with Disabilities, etc. )
• Schools - (Special Educators, District Offices )
• General Public - (Bank customers, Utility bills )
• Health/Medical - (Community Health Departments, Rehab Centers, Hospitals, etc. )
• Disability Organizations: - (Centers for Independent living, Specific Disability/Advocacy Groups)

5. Use all forms of Print and Broadcast Media

• Newspaper Articles and Advertisements
• Disability/Health Magazine and Journal Articles
• Radio and Television PSAs and Talk Shows

6. Make Your Program Easy to Find

• Website Links from other related organizations
• Information and referral organizations (disability and general)
• Disability/Senior/Community Resource Guides
• Programs and Annual publications

7. Provide Good Customer Service

• Timely, friendly, efficient
• Appropriate information and referral
• Generates word of mouth advertising

8. Hispanic Outreach and Marketing

• Hire Appropriate Staff

• Targeted Public Awareness

• Collaborative Partnerships