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Topic Snapshot - Marketing

Toolkit

• Marketing Toolkit for AT Loan Programs (2007) -- Available formats: rtf
  Offers a comprehensive guide to creating a marketing plan for a loan program. Steps covered include the identification of the features and benefits offered by a program, the creation of a brand, description of a target market, and steps to reach that market.

Marketing Plans

• Michigan Marketing Plan (2010) -- Available formats: rtf
  This plan details both the marketing of the telework program and the AFP
• Suggestions for Telework Promotion Plans Teleconference - November 19, 2007 (2007) -- Available formats: rtf
  This document summarized the discussion points of the telework marketing branding work group. It provides Suggestions for Telework Promotion Plans.
• Marketing for AFP and Telework Loan Programs (2004) -- Available formats: ppt
  A presentation reporting on steps taken to market the Utah AFP and Telework programs including mass media outreach, as well as targeted marketing efforts to disability and small business entities.
• Marketing Outreach Strategies: Utah Assistive Technology Foundation (2007) -- Available formats: rtf html
  This outline provides guidance to loan programs on approaching marketing - through developing a plan, collaborating with partners, ensuring statewide marketing, providing good customer service and outreaching to special populations.

Reports

• Marketing - Branding Work Group Teleconference - November 5, 2007, Summary of Discussion (2007) -- Available formats: rtf
  This document summarizes the Key Attributes that were discussed during a teleconference on branding the telework programs.
• Process of Articulating a Brand Strategy (2007) -- Available formats: rtf
  This document goes through the steps of articulating a brand and how to create a brand.
• Assessing the Alternative Financing Programs: Characteristics of Borrowers and Their Loans (2005) -- Available formats: rtf
  This report uses case studies to look at the characteristics of borrowers from a sample of AFPs.
• National Study of People with Disabilities Who are Self-Employed (2007) -- Available formats: rtf
  This study looks at demographic, economic factors associated with those individuals who have disabilities and are self employed.

Sample Documents

• See Clearinghouse of Marketing Materials (in the Grantee Only section)
• See Telework Resource Library

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