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Marketing Toolkit for AT Loan Programs

Description: Offers a comprehensive guide to creating a marketing plan for a loan program. Steps covered include the identification of the features and benefits offered by a program, the creation of a brand, description of a target market, and steps to reach that market.
Author: Mary Virtue
Year: 2007
Audience: General Public
Keywords: Marketing, Planning, Report
Document Type: Marketing Materials,Reports,Toolkits
Available Formats: rtf