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Marketing Toolkit for AT Loan Programs |
| Description: Offers a comprehensive guide to creating a marketing plan for a loan program. Steps covered include the identification of the features and benefits offered by a program, the creation of a brand, description of a target market, and steps to reach that market. |
| Author: Mary Virtue |
| Year: 2007 |
| Audience: General Public |
| Keywords: Marketing, Planning, Report |
| Document Type: Marketing Materials,Reports,Toolkits | Available Formats: rtf |