RESNA Catalyst Project Document Search
Topic Snapshot
Topic Snapshot: Outreach/Marketing (2011) -- Available formats:
Overview of resources available for this topic.General
Regional Centers of Statewide AT Programs (2012) -- Available formats:
This is a listing of the regional centers that the Statewide AT Programs have in place that provide device demonstration and device loan services, as well as other servicesReports
Strategies for Rural Outreach (2009) -- Available formats:
This publication describes how some states are reaching remote and frontier areas with traveling demonstrations, mobile vans, and distance technology.Strategies for Rural Outreach (2009) -- Available formats:
This publication describes how some states are reaching remote and frontier areas with traveling demonstrations, mobile vans, and distance technology.Device Demonstration and Device Loan Programs: Considerations for Implementation (2007) -- Available formats:
A program manual created by NATTAP describing the planning and implementing of device demonstration and device loan services.Establishing an Assistive Technology Awareness Week/Month (2007) -- Available formats:
This guide provides information about planning and implementing AT awareness events. It includes steps to take, suggested timeline and examples from two statewide AT programs.Frequently Asked Questions from the Device Demonstration and Device Loan Manual (2007) -- Available formats:
Frequently Asked Questions about Device Demonstration and Device Loan Programs.Media Plan (2007) -- Available formats:
This is an example of a media plan. It was developed by the Utah PAAT for advocacy activities.Nuts and Bolts of Operating Device Demonstration and Loan Programs (2007) -- Available formats:
A two and a half day specialized workshop was hosted by NATTAP in Raleigh, North Carolina and was designed for participants who were starting new device demonstration and loan programs as well as those participants looking to enhance/improve their device demonstration and loan programs. The agenda for this workshop, which was developed by a planning group of state AT directors and device demonstration and loan center personnel, was structured to address the essentials for building, maintaining, and sustaining a device demonstration and device loan program. Presentations provided information so that participants could compare and contrast their programs.Moderated discussions on Day 1 allowed for sharing of operational details and decision-making about program structure. The North Carolina AT Center in Raleigh hosted an Open House for participants to take a tour of their facility with staff on hand to answer questions.Day 2 sessions were built around maintaining device demonstration and loan programs. Concurrent roundtable discussions on the second day allowed people to move through smaller informal discussions on specific topics.Day 3 sessions focused on sustainability of device demonstration and loan programs.Considerations for Effective Implementation Setting Up Device Loan and Demonstration Programs (2006) -- Available formats:
A publication that provides the framework for considerations for effective implementation of device loan and demonstration programs.AT Demonstrations Using Mobile Units - Considerations for Effective Implementation of a Mobile Device Demonstration Program (2006) -- Available formats:
A report on how states are using Mobile Device Demonstration Program to improve statewideness.Improving State Assistive Technology Programs Considerations for Effective Implementation (2006) -- Available formats:
A publication that provides the framework for considerations for effective implementation of device loan and demonstration programs.Sample Documents
Clearinghouse of Marketing Materials (2011) -- Available formats:
Collection of materials from statewide programs.Connecticut Regional Center Flyer (2011) -- Available formats:
This is an example of a flyer for a regional demonstration centerFlyer for Assistive Technology In Long Term Care - Small changes BIG DIFFERENCES Workshop (2010) -- Available formats:
Sample flyer to market workshop.AT4All - Marketing a Free Online Service to List and Find Equipment in Nebraska (2009) -- Available formats:
This presentation describes the AT4All website - the content and briefly how to navigate the site. It also shows some marketing pieces that the Nebraska project has developed for various audiences - including flyers and brochures.Marketing Strategies (2009) -- Available formats:
This presentation provides information and examples of how the Alabama STAR program markets its Reuse program. Included are lists of target markets, examples of the web site inventory, and copies of brochures, billboards, print ads, and other marketing pieces developed by the program.Project START - Success Through Assistive Rehabilitative Technology (2009) -- Available formats:
Mississippi markets to rural and underserved populations through radio, TV, AT Awareness week, and mini-conferences. This presentation shows some examples of the marketing pieces developed.Vermont AT Reuse - A Marketing Collaboration (2009) -- Available formats:
This powerpoint provide information about the Vermont Reuse program - how it got started and how the collaborative began. Examples of marketing pieces are included, such as brochures, letters, and tear off flyers.Aging Brochure - CÓMO MANTENER SU ESTILO DE VIDA - Spanish Text (2008) -- Available formats:
Consumer brochure that describes use of AT for elderly/aging populations. In Spanish. Text only.Aging Brochure - Maintaining Lifestyles - English PDF for Printer (2008) -- Available formats:
Consumer brochure on Aging and how AT can enhance function.Aging Brochure - Maintaining Lifestyles - Reader Sample PDF (2008) -- Available formats:
This is a sample of the Aging Brochure and shows how it will look printedAging Brochure - Maintaining Lifestyles - Spanish PDF for Printer (2008) -- Available formats:
This is the spanish text version of the Aging brochure for consumers. This brochure describe how elder people can function better with AT.Assistive Technology for Employment - English Text Only (2008) -- Available formats:
This brochure describes how AT can be used in employment settings. Text onlyAT and Transition to Adult Life - La Asistencia Tecnológica y la Transición a la Vida Adulta - Spanish Text Only (2008) -- Available formats:
This brochure describes how AT can assist students transition to adult life. In Spanish. Text Only.AT and Transition to Adult Life Brochure - English Text Only (2008) -- Available formats:
This brochure describes how AT can assist students to transition to adult life. Text only.AT and Transition to Adult Life Brochure - Spanish PDF for printer (2008) -- Available formats:
This brochure describes how AT can assist the transition from school to adult life. In SpanishEarly Intervention - AT and the Young Child - English PDF for Printer (2008) -- Available formats:
This consumer brochure describes how AT can help young children function better.Early Intervention - AT and the Young Child - Spanish PDF for Printer (2008) -- Available formats:
This document provides the master for the printer - In SpanishEarly Intervention Brochure - AT and the Young Child - English Text Only (2008) -- Available formats:
This brochure describes the use of AT by young children to aid in increased functioning. Text onlyEarly Intervention Brochure - AT and the Young Child - Reader's Sample PDF (2008) -- Available formats:
This brochure provides information to consumers about the use of AT by young children.Early Intervention Brochure - La Asistencia Tecnológica y la Niñez - Spanish Text only (2008) -- Available formats:
This consumer brochure describes the use of AT by young children to increase function. In Spanish. Text OnlyEmployment and AT Brochure - English PDF for Printer (2008) -- Available formats:
This brochure describes how AT can increase function in the workplace.Employment brochure - Zip file with all files for printer (2008) -- Available formats:
This zipped file has all the files needed for the printer to print the Employment brochure.La Asistencia Tecnológica y el Empleo - Spanish Text Only (2008) -- Available formats:
This brochure describes how AT can be use in work settings. In Spanish. Text onlyLa Asistencia Tecnológica y la Niñez - Spanish PDF for Printer (2008) -- Available formats:
This brochure describes the use of assistive technology in educational settings. In Spanish.La Asistencia Tecnologicayel Empleo - Spanish PDF for Printer (2008) -- Available formats:
This brochure describes how AT can be used in employment. In SpanishStay at Home/Return to Home Brochure - Zip file with all files for printer (2008) -- Available formats:
This zip file has all the files needed for printing the stay at home/return to home brochure.Stay or Return Home with AT Brochure - English Text Only (2008) -- Available formats:
This brochures provides information about how AT and home modifications allow a person to live at home. Text Only.Stay or Return Home with AT Brochure - Spanish PDF for Printer (2008) -- Available formats:
This brochure provides information about how AT and home modificaitons allows a person to live at home. In Spanish.Stay or Return to Home with AT Brochure - English PDF for printer (2008) -- Available formats:
This brochure provides information about how AT and home modifidations can enhance living at homeStay or Returning Home with AT Brochure - Reader's Sample PDF (2008) -- Available formats:
This brochure provides information on how AT and home modifications can allow people with disabilities to reside in their home.Transition Brochure - Assistive Technology and Transition to Adult Life - Reader's Sample PDF (2008) -- Available formats:
This brochure describes ways AT can assist students transition to adult life.Transition brochure - AT and Transition to Adult Life - English PDF for Printer (2008) -- Available formats:
This brochure describe how AT can assist students transition to adult lifeTransition Brochure - Zip file with ll files for printer (2008) -- Available formats:
This zip file contains all the files needed by the printer for the Transition brochure.Vehhicle Modification - Spanish PDF for Printer (2008) -- Available formats:
This brochure describes some issues to consider when getting a van modified. In Spanish.Vehicle Modification Brochure - English Text Only (2008) -- Available formats:
The brochure describes some issues to consider when getting a van modifiedVehicle Modification Brochure - Zip File with all files for printer (2008) -- Available formats:
This zip file has all the files needed to print the Vehicle Modification brochure.Vehicle Modifications Brochure - English PDF for Printer (2008) -- Available formats:
This brochure describes some issues to consider when deciding on vehicle modifications.Vehicle Modifications Brochure - Modificaciones a Vehículos - Spanish Text Only (2008) -- Available formats:
This brochure describes some issues to consider when getting a van modified. In Spanish.Vehicle Modifications Brochure - Reader's Sample PDF (2008) -- Available formats:
This brochure presents topics to consider when deciding on vehicle modifications.Visitability Brochure - Home Design for Diverse Populations - English Text Only (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible.Visitability Brochure - Características para el Hogar de Personas con Diversos Impedimentos - Spanish Text Only (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible. In Spanish.Visitability Brochure - English PDF for Printer (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible.Visitability Brochure - Home Desgins for Diverse Populations - Reader's Sample PDF (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible.Visitability Brochure - Spanish PDF for Printer (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible.Visitability Brochure - Zip file with all files for printer (2008) -- Available formats:
This zipped file contains all the files needed for the printer to print the Visitability brochures.Authorization to Release Public Relations & Training Materials (2007) -- Available formats:
This is a sample release form that can be a model.Disability Law Center Helps Child Gain Independence -Press Release (2007) -- Available formats:
This is a sample press release that can be a model for using the media to tell the advocacy storyDisability Law Center Helps Teen Speak Up - Press Release (2007) -- Available formats:
This is an example of a press release that can support media activities for advocacy.Finding a Voice (2007) -- Available formats:
This is a sample story that can be used to support advocacy via the media.New Hampshire Governors Proclamation - AT Week (2007) -- Available formats:
Sample of proclamation of AT Week.New Hampshire Postcard for AT Awareness Week (2007) -- Available formats:
Sample postcard to advertise AT AwarenessNew Hampsire Poster for AT Week (2007) -- Available formats:
Sample poster advertising AT WeekPennsylvania AT Awareness Month Proclamation (2007) -- Available formats:
This is an exanple of a proclamation signed by the governorPennsylvania Sample Planning Calendar for AT Awareness Month (2007) -- Available formats:
Sample document for planning an AT awareness monthPhiladelphia Letter to Lending Library Branches to Participate in AT Awareness Month (2007) -- Available formats:
Sample invitation to regional centers to host events to coincide with statewide AT awareness month activities.Philadelphia Mayor's AT Awareness Month Proclamation (2007) -- Available formats:
Proclamation from City mayorSample Letter to the Editor (2007) -- Available formats:
This is a sample of a letter to the editor that could be used for media activity related to advocacy activities.Wheelchair Gives Kid, Family New Freedom, (2007) -- Available formats:
This is a sample advocacy story that can be used as a model for advocacy via the media.Toolkits
Marketing Toolkit for Statewide Assistive Technology Act Programs (2010) -- Available formats:
This Marketing Toolkit is designed specifically to help statewide AT Act programs create a marketing plan by using a series of worksheets. Each worksheet is explained and examples are provided to help with completion. Then we show you how to assemble all the worksheets into a simple and thorough marketing plan.Marketing Materials
Providing Services to Veterans and Wounded Service Members - Q&A; from April 2010 AT Act Annual Conference (2010) -- Available formats:
This provides information on service related disabilities, centralized systems to reach veterans, and some lessons learned that programs have identifiedProviding Services to Veterans and Wounded Service Members - Summary of Workgroup Successes (2010) -- Available formats:
This is a summary of the discussion that the Veterans Outreach work group had at the April 2010 meeting on strategies that have worked outreaching to veteran populations.Social Networking Basics - Powerpoint (2010) -- Available formats:
This presentation looks at four types of social meida - facebook, twitter, YouTube, and blogs. It gives examples of each and shows how each can be used.Social Networking Basics – September 21, 2010 (2010) -- Available formats:
Wade Wingler and Sara Croft from the Indiana Assistive Technology Act Project (INDATA) provide an overview of key social networking tools (Facebook, twitter, YouTube, Blogs) and how they use them to market their statewide AT program activities and services. The presentation looks at why these tools are important and what outcomes have resulted from using these tools. It will also look at each of these tools and describe the audiences and activities for which each of these tools is best suited.AT @ Work: What is YOUR Value to Business? Part 1 of 2 - July 16, 2009 (2009) -- Available formats:
Joan Kester from the George Washington University conducted a presentation that provided information on the landscape of employment affecting people with disabilities and how to analyze the needs of employers in your area. During the webinar, participants had an opportunity to discuss strategies to expand their employer base and define their value to business.AT @ Work: What is YOUR Value to Business? Part 1 of 2 - July 16, 2009 Powerpoint (2009) -- Available formats:
Joan Kester from the George Washington University conducted a presentation that provided information on the landscape of employment affecting people with disabilities and how to analyze the needs of employers in your area. During the webinar, participants had an opportunity to discuss strategies to expand their employer base and define their value to business. This is the powerpoint of the presentation.Building Sustainable Business Partnerships – Part 2 of 2 - August 27, 2009 (2009) -- Available formats:
Joan Kester from the George Washington University discussed the importance of building partnerships with employers and identify ways to refine your approach when contacting employers. In today’s climate, it is essential to view employers as customers and to paint a clear picture of what AT professionals offer business partners. During the webinar/teleconference, participants had the opportunity to discuss strategies to build sustainable partnerships, customize your approach, and work smarter—not harder by connecting with other organizations.Building Sustainable Business Partnerships – Part 2 of 2 - August 27, 2009 Powerpoint (2009) -- Available formats:
Joan Kester from the George Washington University discussed the importance of building partnerships with employers and identify ways to refine your approach when contacting employers. In today’s climate, it is essential to view employers as customers and to paint a clear picture of what AT professionals offer business partners. During the webinar/teleconference, participants had the opportunity to discuss strategies to build sustainable partnerships, customize your approach, and work smarter—not harder by connecting with other organizations. This is the powerpoint of the presentation.Building Sustainable Partnerships for addressing Veterans Needs (2009) -- Available formats:
This powerpoint discusses barriers that occur when programs try to work with veterans' groups. It offers some resources and information flow charts to help programs work with veterans' groupsE-Waste and Recycling Programmatic Responsibilities (2009) -- Available formats:
This powerpoint describe the history of the NCR, its current emphasis and policies. It also looks at national e-waste efforts for computersNEED AT - The National Equipment Exchange Depot - Martha Rust (2009) -- Available formats:
This powerpoint describes how the NEED will work to list equipment from many state networks to aid in matching devices to a person.Pennsylvania AT @ Work Training Materials, May 14, 2009 (2009) -- Available formats:
Amy Goldman and Ann Dolloff from Pennsylvania’s Initiative on Assistive Technology (PIAT), and Jennifer Garman of the Disability Rights Network of Pennsylvania presented information on their collaborative approach within the employment network that they developed to promote assistive technology in the workplace through outreach, training, and technical assistance. This call was a follow up from the 2009 AT Act Annual Conference session on the AT Collaborative where more detailed information on the employment collaborative with a focus on the “AT@Work” training package that is used during the Train-the-Trainer trainings throughout their state was shared.Rural Statewideness Mobile Demonstrations Teleconference – January 15, 2009 (2009) -- Available formats:
NATTAP hosted the second affinity call for programs to discuss their outreach to Rural populations on the set up of portable and mobile demonstration centers. Roger Levy, of the Texas Technology Access Program and Kevin Wright, of the Tennessee Technology Access Program, presented information on how their programs established these demonstration centers and share strategies for Statewide programs to consider in the development of a mobile/portable demonstration in their state as well as the challenges associated with the maintenance of a mobile/portable demonstration center.The National AT Reuse Scene - Accomplishments and National Data (2009) -- Available formats:
Joy Kniskern provides the context for the national conference sessions. She provides an overview of what the AT Reuse programs have been able to accomplish in three years and what still remains to be done.The Significance of Outcome Data at The FREE Foundation (2009) -- Available formats:
Free collects data on falls, number of trips to the ER, number of admittances to the hospital, and other data. This has in turn provided data to use when requesting additional funding and identifying outcomes.Welcome - National Conference on Reuse September 15-17, 2009 (2009) -- Available formats:
A Powerpoint that provides the purpose of the meeting and also summarizes the current status of reuse programs in the country.Rural Statewideness - Audio of Teleconference – November 13, 2008 (2008) -- Available formats:
NATTAP hosted an affinity group call on outreach to rural and frontier populations. Kathy Laurin from the Montana AT Program and Dorothy Young from Mississippi’s Project START discussed common issues they experience in achieving rural statewideness as well as strategies for addressing those challenges.Rural Statewideness - Teleconference – November 13, 2008 (2008) -- Available formats:
NATTAP hosted an affinity group call on outreach to rural and frontier populations. Kathy Laurin from the Montana AT Program and Dorothy Young from Mississippi’s Project START discussed common issues they experience in achieving rural statewideness as well as strategies for addressing those challenges.Rural Statewideness Marketing Teleconference – November 13, 2008 (2008) -- Available formats:
NATTAP hosted an affinity group call on outreach to rural and frontier populations. Kathy Laurin from the Montana AT Program and Dorothy Young from Mississippi’s Project START discussed common issues they experience in achieving rural statewideness as well as strategies for addressing those challenges.Establishing an AT Awareness Program (2007) -- Available formats:
During this session statewide programs discussed strategies that they have used to promote awareness of AT through events, such as awareness weeks and months.Media as Advocacy (2007) -- Available formats:
This presentation describes the importance of telling the story - to funders and to the community. It discusses the use of demographics in the story telling process and how to prepare the story to support advocacy.Populating Device Exchange Sites (2007) -- Available formats:
Teleconference on how to populate your device exchange website. Speakers included: Arlene Lugo-Connecticut, Kathy Adams - Maine, and Kristi Barber - Indiana.Using 211 Systems for AT-Related Information and Referral (2007) -- Available formats:
This session describe how community information and referral systems can increase the awareness of the services AT Act programs provide.Teleconferences
Developing a Promotion Plan - Wednesday, February 9, 2011 (2011) -- Available formats:
Worksheets on key promotion and advertising. Worksheets on key influencersIdentifying Target Markets and Analyzing Distribution Channels - Worksheets for January 12, 2011 (2011) -- Available formats:
Worksheets on identifying your target markets, conducting focus groups and reaching your target markets.Part 2 - Identifying Target Markets and Analyzing Distribution Channels - January 12, 2011 (2011) -- Available formats:
Mary Virtue of Cornerstone Consultants guides programs to look at their various markets and how to best reach them. Programs will look to defining their own target markets and distribution channels.Part 3 - Developing a Promotion Plan - Wednesday, February 9, 2011 (2011) -- Available formats:
Mary Virtue will discuss how to develop the promotion plan, including identifying influencers and the use of focus groups to assist with understanding your markets.Part 4 – Reviewing Your Marketing Goals and Putting Your Marketing Plan Together - Wednesday, February 23, 2011 (2011) -- Available formats:
This call focuses on reviewing the worksheets from the earlier calls to compile a marketing plan. Discussion centers on ensuring that each of the components of the plan are consistent and that they are likely to reach the marketing goals and that the marketing activities will be evaluated.Reviewing Your Marketing Goals and Putting Your Marketing Plan Together - Worksheets for Wednesday, February 23, 2011 (2011) -- Available formats:
Worksheets on MArketing Position and Goals ant advice on how to put the marketing plan together.Part 1 Value of a Marketing Plan and Creating a Brand - December 14, 2010 (2010) -- Available formats:
Mary Virtue of Cornerstone Consultants sets the stage for preparing a marketing plan. It touches on the importance of a plan and the components. Discussion also touches on the question of branding one service versus branding all the program services.Value of a Marketing Plan and Creating a Brand - Worksheets for December 14, 2010 (2010) -- Available formats:
Worksheets on describing your program and developing marketing goals.
