RESNA Catalyst Project Document Search
Topic Snapshot
Topic Snapshot - Marketing (2011) -- Available formats: html
Overview of resources available for this topic.Topic Snapshot: Outreach/Marketing (2011) -- Available formats:
Overview of resources available for this topic.General
Regional Centers of Statewide AT Programs (2012) -- Available formats:
This is a listing of the regional centers that the Statewide AT Programs have in place that provide device demonstration and device loan services, as well as other servicesModified Van Buyer's Guide - 2011 (2011) -- Available formats: pdf
Produced by VCI, this publication outlines the major considerations to be taken while shopping for a modified vehicle. Comparison charts of different types of modifications are included. While offering this as a resources, the RESNA Catalyst project does not endorse any type of modification or vendor, and encourages each customer to thoroughly research his or her purchase and to make an informed decision.Reports
Assistive Technology Funding Sources (2009) -- Available formats: rtf
This list of outside funding sources for assistive technology was compiled by MDTAP, and referenced during the "Customer Service is our Goal" session of the New Directors Series on June 8, 2009.Strategies for Rural Outreach (2009) -- Available formats:
This publication describes how some states are reaching remote and frontier areas with traveling demonstrations, mobile vans, and distance technology.Strategies for Rural Outreach (2009) -- Available formats:
This publication describes how some states are reaching remote and frontier areas with traveling demonstrations, mobile vans, and distance technology.Suggestions for Partnering (2008) -- Available formats: rtf
This is a summary of the discussion about strategies for partnering with the key groups - VR, Agrability, ILC, WIPa, Business Development Groups. It discussed the messages and means to communicate with these potential partners.Device Demonstration and Device Loan Programs: Considerations for Implementation (2007) -- Available formats:
A program manual created by NATTAP describing the planning and implementing of device demonstration and device loan services.Establishing an Assistive Technology Awareness Week/Month (2007) -- Available formats:
This guide provides information about planning and implementing AT awareness events. It includes steps to take, suggested timeline and examples from two statewide AT programs.Frequently Asked Questions from the Device Demonstration and Device Loan Manual (2007) -- Available formats:
Frequently Asked Questions about Device Demonstration and Device Loan Programs.Lessons Learned Providing Vehicle Loans (2007) -- Available formats: rtf
This report provides an overview of how AFPs manage vehicle loans. Topics include: The policy and decision-making process for vehicle loans,underwriting, servicing, and marketing.Marketing Toolkit for AT Loan Programs (2007) -- Available formats: rtf
Offers a comprehensive guide to creating a marketing plan for a loan program. Steps covered include the identification of the features and benefits offered by a program, the creation of a brand, description of a target market, and steps to reach that market.Marketing Toolkit for AT Loan Programs - August 2007 (2007) -- Available formats: rtf
This toolkit summarizes information from the marketing series. It includes relevant worksheets and sample marketing plan.Media Plan (2007) -- Available formats:
This is an example of a media plan. It was developed by the Utah PAAT for advocacy activities.National Study of People with Disabilities Who are Self-Employed (2007) -- Available formats: rtf
This study looks at demographic, economic factors associated with those individuals who have disabilites and are self employed.Nuts and Bolts of Operating Device Demonstration and Loan Programs (2007) -- Available formats:
A two and a half day specialized workshop was hosted by NATTAP in Raleigh, North Carolina and was designed for participants who were starting new device demonstration and loan programs as well as those participants looking to enhance/improve their device demonstration and loan programs. The agenda for this workshop, which was developed by a planning group of state AT directors and device demonstration and loan center personnel, was structured to address the essentials for building, maintaining, and sustaining a device demonstration and device loan program. Presentations provided information so that participants could compare and contrast their programs.Moderated discussions on Day 1 allowed for sharing of operational details and decision-making about program structure. The North Carolina AT Center in Raleigh hosted an Open House for participants to take a tour of their facility with staff on hand to answer questions.Day 2 sessions were built around maintaining device demonstration and loan programs. Concurrent roundtable discussions on the second day allowed people to move through smaller informal discussions on specific topics.Day 3 sessions focused on sustainability of device demonstration and loan programs.Process of Articulating a Brand Strategy (2007) -- Available formats: rtf
This document goes through the steps of articulating a brand and how to create a brand.Considerations for Effective Implementation Setting Up Device Loan and Demonstration Programs (2006) -- Available formats:
A publication that provides the framework for considerations for effective implementation of device loan and demonstration programs.AT Demonstrations Using Mobile Units - Considerations for Effective Implementation of a Mobile Device Demonstration Program (2006) -- Available formats:
A report on how states are using Mobile Device Demonstration Program to improve statewideness.Improving State Assistive Technology Programs Considerations for Effective Implementation (2006) -- Available formats:
A publication that provides the framework for considerations for effective implementation of device loan and demonstration programs.Assessing the Alternative Financing Programs: Characteristics of Borrowers and Their Loans (2005) -- Available formats: rtf
This report uses case studies to look at the characteristics of borrowers from a sample of AFPs.Sample Documents
Clearinghouse of Marketing Materials (2011) -- Available formats:
Collection of materials from statewide programs.Connecticut Regional Center Flyer (2011) -- Available formats:
This is an example of a flyer for a regional demonstration centerFlorida's New Horizon Fund email blast text (2010) -- Available formats: rtf
Text for E-blast from Florida Loan ProgramFlyer for Assistive Technology In Long Term Care - Small changes BIG DIFFERENCES Workshop (2010) -- Available formats:
Sample flyer to market workshop.Illinois General Brochure for AFP andTelework Programs (2010) -- Available formats: pdf
This is a general promotional brochure for Illinois that advertises both the AFP and telework loan programMichigan Employment Loan Fund Brochure (2010) -- Available formats: pdf other
Michigan brochure advertising the Employment Loan Fund - two PDFs - one the inside the other the outsideMichigan Marketing Plan (2010) -- Available formats: rtf
This plan details both the marketing of the telework program and the AFPMinnesota's EquipALife General Brochure (2010) -- Available formats: pdf
This brochure promotes general awareness of all of EquipALife programs.Minnesota's EquipALife Telework Brochure (2010) -- Available formats: pdf
Marketing brocuhre for MinnesotaSuccess Story: Illinois: Angel's Place of Cicero (2010) -- Available formats: rtf
Successful entrepreneur from Illinois.Washington's WATF Telework Handout (2010) -- Available formats: pdf other
Brochure from Washington - Do you want to start a business.WATF General Handout (2010) -- Available formats: pdf other
Flyer promoting all of Washington's programsAT4All - Marketing a Free Online Service to List and Find Equipment in Nebraska (2009) -- Available formats:
This presentation describes the AT4All website - the content and briefly how to navigate the site. It also shows some marketing pieces that the Nebraska project has developed for various audiences - including flyers and brochures.IDA Brochure (2009) -- Available formats: pdf other
This is a template for an IDA brochure (English and Spanish)Iowa IDA Brochure (2009) -- Available formats: pdf other
Sample of state brochure for IDA marketing in English and SpanishIowa IDA Poster (2009) -- Available formats: pdf other
This is a poster advertising IDAs - in English and SpanishMarketing Strategies (2009) -- Available formats:
This presentation provides information and examples of how the Alabama STAR program markets its Reuse program. Included are lists of target markets, examples of the web site inventory, and copies of brochures, billboards, print ads, and other marketing pieces developed by the program.Project START - Success Through Assistive Rehabilitative Technology (2009) -- Available formats:
Mississippi markets to rural and underserved populations through radio, TV, AT Awareness week, and mini-conferences. This presentation shows some examples of the marketing pieces developed.Vermont AT Reuse - A Marketing Collaboration (2009) -- Available formats:
This powerpoint provide information about the Vermont Reuse program - how it got started and how the collaborative began. Examples of marketing pieces are included, such as brochures, letters, and tear off flyers.Washington State IDA Flyer (2009) -- Available formats: pdf
This describes the IDA program in Washington. It is directed to consumers.Aging Brochure - CÓMO MANTENER SU ESTILO DE VIDA - Spanish Text (2008) -- Available formats:
Consumer brochure that describes use of AT for elderly/aging populations. In Spanish. Text only.Aging Brochure - Maintaining Lifestyles - English PDF for Printer (2008) -- Available formats:
Consumer brochure on Aging and how AT can enhance function.Aging Brochure - Maintaining Lifestyles - Reader Sample PDF (2008) -- Available formats:
This is a sample of the Aging Brochure and shows how it will look printedAging Brochure - Maintaining Lifestyles - Spanish PDF for Printer (2008) -- Available formats:
This is the spanish text version of the Aging brochure for consumers. This brochure describe how elder people can function better with AT.Assistive Technology for Employment - English Text Only (2008) -- Available formats:
This brochure describes how AT can be used in employment settings. Text onlyAT and Transition to Adult Life - La Asistencia Tecnológica y la Transición a la Vida Adulta - Spanish Text Only (2008) -- Available formats:
This brochure describes how AT can assist students transition to adult life. In Spanish. Text Only.AT and Transition to Adult Life Brochure - English Text Only (2008) -- Available formats:
This brochure describes how AT can assist students to transition to adult life. Text only.AT and Transition to Adult Life Brochure - Spanish PDF for printer (2008) -- Available formats:
This brochure describes how AT can assist the transition from school to adult life. In SpanishEarly Intervention - AT and the Young Child - English PDF for Printer (2008) -- Available formats:
This consumer brochure describes how AT can help young children function better.Early Intervention - AT and the Young Child - Spanish PDF for Printer (2008) -- Available formats:
This document provides the master for the printer - In SpanishEarly Intervention Brochure - AT and the Young Child - English Text Only (2008) -- Available formats:
This brochure describes the use of AT by young children to aid in increased functioning. Text onlyEarly Intervention Brochure - AT and the Young Child - Reader's Sample PDF (2008) -- Available formats:
This brochure provides information to consumers about the use of AT by young children.Early Intervention Brochure - La Asistencia Tecnológica y la Niñez - Spanish Text only (2008) -- Available formats:
This consumer brochure describes the use of AT by young children to increase function. In Spanish. Text OnlyEmployment and AT Brochure - English PDF for Printer (2008) -- Available formats:
This brochure describes how AT can increase function in the workplace.Employment brochure - Zip file with all files for printer (2008) -- Available formats:
This zipped file has all the files needed for the printer to print the Employment brochure.La Asistencia Tecnológica y el Empleo - Spanish Text Only (2008) -- Available formats:
This brochure describes how AT can be use in work settings. In Spanish. Text onlyLa Asistencia Tecnológica y la Niñez - Spanish PDF for Printer (2008) -- Available formats:
This brochure describes the use of assistive technology in educational settings. In Spanish.La Asistencia Tecnologicayel Empleo - Spanish PDF for Printer (2008) -- Available formats:
This brochure describes how AT can be used in employment. In SpanishStay at Home/Return to Home Brochure - Zip file with all files for printer (2008) -- Available formats:
This zip file has all the files needed for printing the stay at home/return to home brochure.Stay or Return Home with AT Brochure - English Text Only (2008) -- Available formats:
This brochures provides information about how AT and home modifications allow a person to live at home. Text Only.Stay or Return Home with AT Brochure - Spanish PDF for Printer (2008) -- Available formats:
This brochure provides information about how AT and home modificaitons allows a person to live at home. In Spanish.Stay or Return to Home with AT Brochure - English PDF for printer (2008) -- Available formats:
This brochure provides information about how AT and home modifidations can enhance living at homeStay or Returning Home with AT Brochure - Reader's Sample PDF (2008) -- Available formats:
This brochure provides information on how AT and home modifications can allow people with disabilities to reside in their home.Transition Brochure - Assistive Technology and Transition to Adult Life - Reader's Sample PDF (2008) -- Available formats:
This brochure describes ways AT can assist students transition to adult life.Transition brochure - AT and Transition to Adult Life - English PDF for Printer (2008) -- Available formats:
This brochure describe how AT can assist students transition to adult lifeTransition Brochure - Zip file with ll files for printer (2008) -- Available formats:
This zip file contains all the files needed by the printer for the Transition brochure.Vehhicle Modification - Spanish PDF for Printer (2008) -- Available formats:
This brochure describes some issues to consider when getting a van modified. In Spanish.Vehicle Modification Brochure - English Text Only (2008) -- Available formats:
The brochure describes some issues to consider when getting a van modifiedVehicle Modification Brochure - Zip File with all files for printer (2008) -- Available formats:
This zip file has all the files needed to print the Vehicle Modification brochure.Vehicle Modifications Brochure - English PDF for Printer (2008) -- Available formats:
This brochure describes some issues to consider when deciding on vehicle modifications.Vehicle Modifications Brochure - Modificaciones a Vehículos - Spanish Text Only (2008) -- Available formats:
This brochure describes some issues to consider when getting a van modified. In Spanish.Vehicle Modifications Brochure - Reader's Sample PDF (2008) -- Available formats:
This brochure presents topics to consider when deciding on vehicle modifications.Visitability Brochure - Home Design for Diverse Populations - English Text Only (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible.Visitability Brochure - Características para el Hogar de Personas con Diversos Impedimentos - Spanish Text Only (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible. In Spanish.Visitability Brochure - English PDF for Printer (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible.Visitability Brochure - Home Desgins for Diverse Populations - Reader's Sample PDF (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible.Visitability Brochure - Spanish PDF for Printer (2008) -- Available formats:
This brochure describes how design features of homes can make a living space more accessible.Visitability Brochure - Zip file with all files for printer (2008) -- Available formats:
This zipped file contains all the files needed for the printer to print the Visitability brochures.Authorization to Release Public Relations & Training Materials (2007) -- Available formats:
This is a sample release form that can be a model.Disability Law Center Helps Child Gain Independence -Press Release (2007) -- Available formats:
This is a sample press release that can be a model for using the media to tell the advocacy storyDisability Law Center Helps Teen Speak Up - Press Release (2007) -- Available formats:
This is an example of a press release that can support media activities for advocacy.Finding a Voice (2007) -- Available formats:
This is a sample story that can be used to support advocacy via the media.Marketing Outreach Strategies: Utah Assistive Technology Foundation (2007) -- Available formats: rtf html
This outline proivdes guidance to loan programs on approaching marketing - through developing a plan, collaborating with partners, ensuring statewide marketing, providing good customer service and outreaching to special populations.New Hampshire Governors Proclamation - AT Week (2007) -- Available formats:
Sample of proclamation of AT Week.New Hampshire Postcard for AT Awareness Week (2007) -- Available formats:
Sample postcard to advertise AT AwarenessNew Hampsire Poster for AT Week (2007) -- Available formats:
Sample poster advertising AT WeekPennsylvania AT Awareness Month Proclamation (2007) -- Available formats:
This is an exanple of a proclamation signed by the governorPennsylvania Sample Planning Calendar for AT Awareness Month (2007) -- Available formats:
Sample document for planning an AT awareness monthPhiladelphia Letter to Lending Library Branches to Participate in AT Awareness Month (2007) -- Available formats:
Sample invitation to regional centers to host events to coincide with statewide AT awareness month activities.Philadelphia Mayor's AT Awareness Month Proclamation (2007) -- Available formats:
Proclamation from City mayorPutting the Marketing Plan Together - July 18, 2007 - Pennsylvania Marketing Plan (2007) -- Available formats: rtf
This is a marketing plan that Pennsylvania' AFP developed.Sample Letter to the Editor (2007) -- Available formats:
This is a sample of a letter to the editor that could be used for media activity related to advocacy activities.The AFP Programs - January 2007, Powerpoint Presentation (2007) -- Available formats: pdf
This is the Panel presentation about the AFP program nationwide that was presented at the ATIA conference.Wheelchair Gives Kid, Family New Freedom, (2007) -- Available formats:
This is a sample advocacy story that can be used as a model for advocacy via the media.Independence Fund Brochure (2006) -- Available formats: pdf
Vermont loan program brochureUtah Access to Telework PSA (2006) -- Available formats: word
This is a script for a radio PSA from the Utah Telework loan program.Utah Assistive Technology Foundation PSA (2006) -- Available formats: word
This is a script for a radio PSA from the Utah AFPUtah General Audience Brochure (2006) -- Available formats: pdf
Utah's brochure for the AFPUtah Special Education Story (2006) -- Available formats: rtf
This is a sample story that Utah developed to promote its AFP loan fundUtah Telework and AFP Poster (2006) -- Available formats: pdf
Sample poster for the Utah loan programsVermont Brochure insert for consumer distribution (2006) -- Available formats: word
How will you cover the cost of the assistive technology you need? Insert for brochure for Vermont Independence FundVermont Brochure insert for vendor distribution (2006) -- Available formats: word
Planning to use a credit card to finance your purchase today? Insert for the Vermont Indepedence Fund brochureVermont Flyer for all disabilities (2006) -- Available formats: word
Sample flyer from the Vermont AFPVermont Flyer for children (2006) -- Available formats: word
Samaple flyer for the Vermont AFPVermont Independence Fund Poster for seniors (2006) -- Available formats: word
Sample poster aimed at seniorsVermont Independence Fund Poster with consumer (2006) -- Available formats: word
Sample poster for Vermont Independence FundWashington Hearing Aid Loans Flyer (2006) -- Available formats: pdf
Sample flyer from Washington AFP on purchasing hearing aidsWashington Loan for Home and Vehicle Modifications Flyer (2006) -- Available formats: pdf
Sample flyer from Washignton AFP regarding purchasing home and vehicle modifications.Washington Loans for Adaptive Rec Flyer (2006) -- Available formats: pdf
Sample flyer from Washignton AFP regarding purchasing adaptive recreational devices.Washington Medical Equipment Loans Flyer (2006) -- Available formats: pdf
Sample flyer from Washington regarding purchasing medical devicesWashingtonn AT Loans for Seniors Flyer (2006) -- Available formats: word
Sample flyer for Washington AFP aimed at senior citizensWyoming Poster for Children (2006) -- Available formats: other
Sample poster aimed at purchasing devices for children fromt he Wyoming AFPWyoming Poster for Seniors (2006) -- Available formats: other
Sample poster aimed at seniors from the Wyoming AFPWashington Computer Loans Flyer (2005) -- Available formats: pdf
Sample flyer from Washington for computer loansHelping Virginians with Disabilities- A Marketing Plan for the ATLFA (2004) -- Available formats: rtf
Virginia's plan to plan for, implement, and evaluate a marketing effort at the inception of their AFPMarketing for AFP and Telework Loan Programs (2004) -- Available formats: ppt
A presentation reporting on steps taken to market the Utah AFP and Telework programs including mass media outreach, as well as targeted marketing efforts to disability and small business entities.WATF Application and FAQs for Matched Savings Accounts (unknown) -- Available formats: external
This describes Washington State's matched savings accountsToolkits
Marketing Toolkit for Statewide Assistive Technology Act Programs (2010) -- Available formats:
This Marketing Toolkit is designed specifically to help statewide AT Act programs create a marketing plan by using a series of worksheets. Each worksheet is explained and examples are provided to help with completion. Then we show you how to assemble all the worksheets into a simple and thorough marketing plan.Suggestions for Telework Promotion Plans Teleconference - November 19, 2007, (2007) -- Available formats: rtf
This document summarized the discussion ppoints of the telework marketing branding work gorup. It provides Suggestions for Telework Promotion PlansMarketing Materials
Providing Services to Veterans and Wounded Service Members - Q&A; from April 2010 AT Act Annual Conference (2010) -- Available formats:
This provides information on service related disabilities, centralized systems to reach veterans, and some lessons learned that programs have identifiedProviding Services to Veterans and Wounded Service Members - Summary of Workgroup Successes (2010) -- Available formats:
This is a summary of the discussion that the Veterans Outreach work group had at the April 2010 meeting on strategies that have worked outreaching to veteran populations.Social Networking Basics - Powerpoint (2010) -- Available formats:
This presentation looks at four types of social meida - facebook, twitter, YouTube, and blogs. It gives examples of each and shows how each can be used.Social Networking Basics – September 21, 2010 (2010) -- Available formats:
Wade Wingler and Sara Croft from the Indiana Assistive Technology Act Project (INDATA) provide an overview of key social networking tools (Facebook, twitter, YouTube, Blogs) and how they use them to market their statewide AT program activities and services. The presentation looks at why these tools are important and what outcomes have resulted from using these tools. It will also look at each of these tools and describe the audiences and activities for which each of these tools is best suited.AT @ Work: What is YOUR Value to Business? Part 1 of 2 - July 16, 2009 (2009) -- Available formats:
Joan Kester from the George Washington University conducted a presentation that provided information on the landscape of employment affecting people with disabilities and how to analyze the needs of employers in your area. During the webinar, participants had an opportunity to discuss strategies to expand their employer base and define their value to business.AT @ Work: What is YOUR Value to Business? Part 1 of 2 - July 16, 2009 Powerpoint (2009) -- Available formats:
Joan Kester from the George Washington University conducted a presentation that provided information on the landscape of employment affecting people with disabilities and how to analyze the needs of employers in your area. During the webinar, participants had an opportunity to discuss strategies to expand their employer base and define their value to business. This is the powerpoint of the presentation.Building Sustainable Business Partnerships – Part 2 of 2 - August 27, 2009 (2009) -- Available formats:
Joan Kester from the George Washington University discussed the importance of building partnerships with employers and identify ways to refine your approach when contacting employers. In today’s climate, it is essential to view employers as customers and to paint a clear picture of what AT professionals offer business partners. During the webinar/teleconference, participants had the opportunity to discuss strategies to build sustainable partnerships, customize your approach, and work smarter—not harder by connecting with other organizations.Building Sustainable Business Partnerships – Part 2 of 2 - August 27, 2009 Powerpoint (2009) -- Available formats:
Joan Kester from the George Washington University discussed the importance of building partnerships with employers and identify ways to refine your approach when contacting employers. In today’s climate, it is essential to view employers as customers and to paint a clear picture of what AT professionals offer business partners. During the webinar/teleconference, participants had the opportunity to discuss strategies to build sustainable partnerships, customize your approach, and work smarter—not harder by connecting with other organizations. This is the powerpoint of the presentation.Building Sustainable Partnerships for addressing Veterans Needs (2009) -- Available formats:
This powerpoint discusses barriers that occur when programs try to work with veterans' groups. It offers some resources and information flow charts to help programs work with veterans' groupsCustomer Service is Our Goal (2009) -- Available formats: ppt rtf mp3
The first in a series designed to enable new directors to quickly acclimate their positions. This session's focus is on leveraging outside sources of support for borrowers, and the role of AFPs in helping them develop financial stability. Several archetypes of borrowers, and possible solutions to their needs were discussed.E-Waste and Recycling Programmatic Responsibilities (2009) -- Available formats:
This powerpoint describe the history of the NCR, its current emphasis and policies. It also looks at national e-waste efforts for computersNEED AT - The National Equipment Exchange Depot - Martha Rust (2009) -- Available formats:
This powerpoint describes how the NEED will work to list equipment from many state networks to aid in matching devices to a person.Pennsylvania AT @ Work Training Materials, May 14, 2009 (2009) -- Available formats:
Amy Goldman and Ann Dolloff from Pennsylvania’s Initiative on Assistive Technology (PIAT), and Jennifer Garman of the Disability Rights Network of Pennsylvania presented information on their collaborative approach within the employment network that they developed to promote assistive technology in the workplace through outreach, training, and technical assistance. This call was a follow up from the 2009 AT Act Annual Conference session on the AT Collaborative where more detailed information on the employment collaborative with a focus on the “AT@Work” training package that is used during the Train-the-Trainer trainings throughout their state was shared.Rural Statewideness Mobile Demonstrations Teleconference – January 15, 2009 (2009) -- Available formats:
NATTAP hosted the second affinity call for programs to discuss their outreach to Rural populations on the set up of portable and mobile demonstration centers. Roger Levy, of the Texas Technology Access Program and Kevin Wright, of the Tennessee Technology Access Program, presented information on how their programs established these demonstration centers and share strategies for Statewide programs to consider in the development of a mobile/portable demonstration in their state as well as the challenges associated with the maintenance of a mobile/portable demonstration center.The National AT Reuse Scene - Accomplishments and National Data (2009) -- Available formats:
Joy Kniskern provides the context for the national conference sessions. She provides an overview of what the AT Reuse programs have been able to accomplish in three years and what still remains to be done.The Significance of Outcome Data at The FREE Foundation (2009) -- Available formats:
Free collects data on falls, number of trips to the ER, number of admittances to the hospital, and other data. This has in turn provided data to use when requesting additional funding and identifying outcomes.Welcome - National Conference on Reuse September 15-17, 2009 (2009) -- Available formats:
A Powerpoint that provides the purpose of the meeting and also summarizes the current status of reuse programs in the country.Developing a Promotion Plan - June 5, 2007 - Promotion Strategy Information Sheet (2008) -- Available formats: rtf
This information sheet provides gidance on looking at strategies based on the customers, the brand, the product, and the influencers.Rural Statewideness - Audio of Teleconference – November 13, 2008 (2008) -- Available formats:
NATTAP hosted an affinity group call on outreach to rural and frontier populations. Kathy Laurin from the Montana AT Program and Dorothy Young from Mississippi’s Project START discussed common issues they experience in achieving rural statewideness as well as strategies for addressing those challenges.Rural Statewideness - Teleconference – November 13, 2008 (2008) -- Available formats:
NATTAP hosted an affinity group call on outreach to rural and frontier populations. Kathy Laurin from the Montana AT Program and Dorothy Young from Mississippi’s Project START discussed common issues they experience in achieving rural statewideness as well as strategies for addressing those challenges.Rural Statewideness Marketing Teleconference – November 13, 2008 (2008) -- Available formats:
NATTAP hosted an affinity group call on outreach to rural and frontier populations. Kathy Laurin from the Montana AT Program and Dorothy Young from Mississippi’s Project START discussed common issues they experience in achieving rural statewideness as well as strategies for addressing those challenges.Creating a Brand for Financial Loan Programs - March 6, 2007 - Process for Articulating a Brand Strategy (2007) -- Available formats: rtf
This information sheet looks at immersion and articulating a brand strategy through attributions, personality, positions, and promises.Creating a Brand for Financial Loan Programs - March 6, 2007 - Transcript (2007) -- Available formats: rtf mp3
Mary Virtue from Cornerstone Consultants discusses how a brand can help build a market. She goes through steps to help brainstorm to create a brand and also explains how to protect a brand once developed.Developing a Promotion Plan - June 5, 2007 - Developing a Promotion Plan Worksheet (2007) -- Available formats: rtf
This worksheet looks at the various messages needed for the target customers - what benefits and feature to emphasize and how these variy based on the targeted markets.Developing a Promotion Plan - June 5, 2007 - Key Influencers Worksheet (2007) -- Available formats: rtf
This worksheet helps programs list their influencers such as vendors, lenders, service organizations, the media, and the community.Developing a Promotion Plan - June 5, 2007 - Transcript (2007) -- Available formats: rtf mp3
This session assists loan programs develop a promotion plan by looking at the various components of a plan. Mary Virtue provides worksheets to walk through the steps to determine strategies and activities.Establishing an AT Awareness Program (2007) -- Available formats:
During this session statewide programs discussed strategies that they have used to promote awareness of AT through events, such as awareness weeks and months.Identifying Target Markets and Analyzing Distribution Channels - May 14, 2007 - Focus Groups (2007) -- Available formats: rtf
Mary Virtue from Cornerstone Consultants guides loan programs to help them identify their target markets and the appropriate distribution channels by which to reach their potential borrowers. Emphasis is place on the use of focus groups to gather information.Identifying Target Markets and Analyzing Distribution Channels - May 14, 2007 - Identifying Target Markets Worksheet (2007) -- Available formats: rtf
This worksheet helps programs identify and understand their markets. It assists them describe their various markets and the factors important to each.Identifying Target Markets and Analyzing Distribution Channels - May 14, 2007 - Reaching Target Markets Worksheet (2007) -- Available formats: rtf
This worksheet assist programs determine and prioritize markets. It looks at the steps needed to reach each market.Identifying Target Markets and Analyzing Distribution Channels - May 14, 2007 - Transcript (2007) -- Available formats: rtf mp3
Mary Virtue from Cornerstone Consultants guides loan programs to help them identify their target markets and the appropriate distribution channels by which to reach their potential borrowers. Emphasis is place on the use of focus groups to gather information.Marketing - Branding Work Group Teleconference - November 19, 2007, Transcript (2007) -- Available formats: rtf mp3
This call furthers the discussion of possible branding efforts by the loan programs and includes approaches to marketing to potential influencers.Marketing - Branding Work Group Teleconference - November 5, 2007, Summary of Discussion (2007) -- Available formats: rtf
This document summarizes the Key Attributes that were discussed during a teleconference on branding the telework programs.Marketing - Branding Work Group Teleconference - November 5, 2007, Transcript (2007) -- Available formats: rtf mp3
This call explores the challenges of marketing the telework program and provides a discussion of possible name changes or the addition of a tag line.Media as Advocacy (2007) -- Available formats:
This presentation describes the importance of telling the story - to funders and to the community. It discusses the use of demographics in the story telling process and how to prepare the story to support advocacy.Populating Device Exchange Sites (2007) -- Available formats:
Teleconference on how to populate your device exchange website. Speakers included: Arlene Lugo-Connecticut, Kathy Adams - Maine, and Kristi Barber - Indiana.Putting the Marketing Plan Together - July 18, 2007 - Transcript (2007) -- Available formats: rtf mp3
This session pulls all the elements together to assists loan programs develop a marketing plan. A sample plan is provided by the Pennsylvania AT Foundation. Mary Virtue walks through how to combine all the worksheets to develop the final marketing plan.Putting the Marketing Plan Together - July 18, 2007 - Worksheet Marketing Plan (2007) -- Available formats: rtf
Tis worksheet helps a program develop an action plan, consider benefits, influencers, and brand.Putting the Marketing Plan Together - July 18, 2007 - Worksheet Marketing Position (2007) -- Available formats: rtf
This worksheet helps programs see where their program fits in the marketplace.Resources for Providing Loans for Home-Based Employment (2007) -- Available formats: rtf
This summarizes the findings of the MITE research and lists possible sources of employers intrested in employing teleworkers.Using 211 Systems for AT-Related Information and Referral (2007) -- Available formats:
This session describe how community information and referral systems can increase the awareness of the services AT Act programs provide.Determining Financial Products - May 23, 2006 (2006) -- Available formats: rtf
This call focuses on helping loan programs evaluate their market, review traditional loan products, and look at some innovations in practice. Patti Lind of the Iowa Abilities Fund is the presenter.Developing a Marketing Plan for Your Loan Program - December 4, 2006 - Components of a Marketing Plan Handout (2006) -- Available formats: rtf
This information sheet lists the components of a marketing plan - the product, the brand, the goal, the position of the product in the market, the competition and how to measure success.Developing a Marketing Plan for Your Loan Program - December 4, 2006 - Pre-training questionnaire worksheets (2006) -- Available formats: rtf
This is a pre conference call worksheet for programs to begin to formulate their marketing goals and time frame. A second worksheet also looks at key influencers and has the programs list themDeveloping a Marketing Plan for Your Loan Program - December 4, 2006 - Transcript (2006) -- Available formats: rtf mp3
Mary Virtue from Cornerstone Consultants focuses on what a marketing plan includes and how it helps loan programs increase the volume of loan applications.Effective Strategies for Marketing AFP and Telework Programs - summary of discussion (2004) -- Available formats: pdf rtf
Summarizing findings from a discussion of several programs on marketing strategies, this document provides a list of marketing vehicles, and audiences identified by the panelists.Independence is Priceless and Other Thoughts on Marketing Your Program (2000) -- Available formats: html word
Steps to building a marketing planTeleconferences
Developing a Promotion Plan - Wednesday, February 9, 2011 (2011) -- Available formats:
Worksheets on key promotion and advertising. Worksheets on key influencersIdentifying Target Markets and Analyzing Distribution Channels - Worksheets for January 12, 2011 (2011) -- Available formats:
Worksheets on identifying your target markets, conducting focus groups and reaching your target markets.New AFP Program Directors/Lending Basics Conference Call Series: -Second call - Wednesday, May 25th at 1:00pm Eastern (2011) -- Available formats: mp3
Continuing the series for new AFP directors, this conference call focused on customer service. The scope of "customer" was explored, as well the manner in which to provide excellent customer service. The recording of this call may be reviewed, and is available here in an MP3 format.Part 2 - Identifying Target Markets and Analyzing Distribution Channels - January 12, 2011 (2011) -- Available formats:
Mary Virtue of Cornerstone Consultants guides programs to look at their various markets and how to best reach them. Programs will look to defining their own target markets and distribution channels.Part 3 - Developing a Promotion Plan - Wednesday, February 9, 2011 (2011) -- Available formats:
Mary Virtue will discuss how to develop the promotion plan, including identifying influencers and the use of focus groups to assist with understanding your markets.Part 4 – Reviewing Your Marketing Goals and Putting Your Marketing Plan Together - Wednesday, February 23, 2011 (2011) -- Available formats:
This call focuses on reviewing the worksheets from the earlier calls to compile a marketing plan. Discussion centers on ensuring that each of the components of the plan are consistent and that they are likely to reach the marketing goals and that the marketing activities will be evaluated.Reviewing Your Marketing Goals and Putting Your Marketing Plan Together - Worksheets for Wednesday, February 23, 2011 (2011) -- Available formats:
Worksheets on MArketing Position and Goals ant advice on how to put the marketing plan together.Part 1 Value of a Marketing Plan and Creating a Brand - December 14, 2010 (2010) -- Available formats:
Mary Virtue of Cornerstone Consultants sets the stage for preparing a marketing plan. It touches on the importance of a plan and the components. Discussion also touches on the question of branding one service versus branding all the program services.Value of a Marketing Plan and Creating a Brand - Worksheets for December 14, 2010 (2010) -- Available formats:
Worksheets on describing your program and developing marketing goals.Meetings
New Mexico Mailout (2011) -- Available formats: other pdf
Mailout material for New Mexico
