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Part 1 Value of a Marketing Plan and Creating a Brand - December 14, 2010

Description: Mary Virtue of Cornerstone Consultants sets the stage for preparing a marketing plan. It touches on the importance of a plan and the components. Discussion also touches on the question of branding one service versus branding all the program services.
Author: RESNA Catalyst
Year: 2010
Parent: Developing A Comprehensive Marketing Plan
Audience: General Public
Keywords: Outreach/Marketing, Teleconference
Document Type: Teleconferences
Available Formats: rtf mp3