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Process of Articulating a Brand Strategy

Description: This document goes through the steps of articulating a brand and how to create a brand.
Author: Mary Virtue
Year: 2007
Parent: Teleconference - November 5, 2007
Audience: Grantee Only
Keywords: Marketing, Teleconference, Telework
Document Type: Marketing Materials,Reports,Teleconferences
Available Formats: rtf